188/4 E-Commerce Group
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188, A-1040 Vienna, Austria

Destination Expertise in Online Travel Communities

Type: 
Speech with proceedings
Abstract: 
Virtual communities rely on active and committed members who make regular contributions. These contributors typically get psychological and social rewards for their virtual community activities. Given their importance for community sustainability, it is essential for community platforms to understand who their most active members are and what status seeking strategies they employ. This research looks at TripAdvisor and its dedicated Destination Experts to examine how localized the expertise is in this community, how the community acknowledges expertise, whether status seeking strategies can be detected, and if the Destination Experts differ from general reviewers. The findings reveal that Destination Experts are active throughout the TripAdvisor platform and are indeed important and influential pillars of the community.
Hidden Keywords: 
Department Focus: 
Business Informatics
TU Focus: 
Information and Communication Technology
Proceedings: 
Information and Communication Technologies in Tourism 2013, Proceedings of ENTER Conference 2013
Publisher: 
Springer
Year: 
2013
ISBN: 
ISBN: 978-3-642-36308-5
Pages: 
218 - 229
Accepted: 
Acceptance undecided
Invited: 
Reference: 
M. Hochmeister, <u>U. Gretzel</u>, H. Werthner: <br>"<i>Destination Expertise in Online Travel Communities</i>"; <br>Talk: ENTER Conference 2013, Innsbruck; 01-22-2013 - 01-25-2013; in: "<i>Information and Communication Technologies in Tourism 2013, Proceedings of ENTER Conference 2013</i>", L. Cantoni, Z. Xiang (ed.); Springer, New York (2013), ISBN: 978-3-642-36308-5; 218 - 229.<br><br> <a href="https://publik.tuwien.ac.at/showentry.php?ID=211657&lang=2" class="publist"><i>More information</i></a><br><br>
Abstract German: