188/4 E-Commerce Group
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188, A-1040 Vienna, Austria


C. GrĂ¼n, C. Huemer, P. Liegl, D. Mayrhofer, T. Motal, R. Schuster, H. Werthner, M. Zapletal
Handbook of Semantic Web Technologies
787 - 848
Book Contribution
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Department Focus: 
Business Informatics
TU Focus: 
ISBN: 978-3-540-92912-3
Integrating Semantic Web concepts into the domain of e-business is a hot<br> topic. However, most of the efforts spent so far concentrated on the<br> improvement on B2C (business-to-consumer) e-commerce applications,<br> achieved by semantic enrichment of information. With the growing<br> importance of Service Oriented Architectures (SOA) companies started to<br> move into the section of the Electronic Data Interchange (EDI), where<br> applications exchange their business information semi-automatically.<br> This B2B (business-to-business) electronic commerce is driven by<br> aligning the internal business processes of companies to publicly<br> available business processes. Thereby companies often do not consider<br> the economic drivers of their business processes, which leads to<br> incompatibilities between management, administration and technical<br> layers. This chapter covers the two major domains of e-business /<br> e-commerce, namely B2B and B2C. In the first, a model-driven<br> approach towards B2B IT solutions is introduced, covering semantic aspects dealing<br> with business models, business process models, and business document<br> models. In the second application domain, the basic concepts<br> of Semantic Web in the area of B2C electronic commerce are examined using a representative example from the e-tourism domain.
Abstract German: