188/4 E-Commerce Group
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188, A-1040 Vienna, Austria

Pushing location based games further: How to gain end user suitability

Keynote Speech with proceedings
In recent years, mobile gaming has been believed to be the<br> next hype after the great success of the short messaging service<br> in Europe. Especially location based games (LBGs)<br> were said to be the next breakthrough for mobile gaming,<br> as those games exploit the location of the players during the<br> game flow. Although those kinds of mobile games are able<br> to o er a new and exciting experience, not many LBGs have<br> yet entered the market. According to this fact, the authors<br> believe that revenues created from this type of mobile applications<br> only make up a minor part of the whole mobile<br> games market, which is assumed to hit 7 billion EUR or 10<br> billion USD in 2009. The reason for the small market<br> share of LBGs is that several additional aspects that have<br> to be considered, adding to the large amount of restrictions<br> already present for conventional mobile games. This makes<br> it even more challenging to successfully market LBGs.
Hidden Keywords: 
Mass Market, Spacerace, The Journey, GPS, Cell ID, Social Acceptance
Department Focus: 
(Business Informatics)
TU Focus: 
Information and Communication Technology
Multimedia and E-Content Trends
European Academy of Digital Media
59 - 72
Acceptance undecided
J. Krösche, S. Drab, <u>A. Jakl</u>, C. Grün: <br>"<i><a href="http://publik.tuwien.ac.at/files/pub-inf_5268.pdf" target="_blank" class="publist">Pushing location based games further: How to gain end user suitability</a></i>"; <br>Keynote Lecture: European Academy of Digital Media, Graz; 11-23-2007 - 11-24-2007; in: "<i>Multimedia and E-Content Trends</i>", Springer, B (2007), ISBN: 978-3-8348-9313-0; 59 - 72.<br><br> <a href="https://publik.tuwien.ac.at/showentry.php?ID=141640&lang=2" class="publist"><i>More information</i></a><br><br>
Abstract German: