188/4 E-Commerce Group
Institute of Software Technology and Interactive Systems
Vienna University of Technology
Favoritenstrasse 9-11/188, A-1040 Vienna, Austria

Semantic Online Tourism Market Monitoring

Authors: 
K. Fröschl, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler
Publisher: 
Springer Wien/New York
Proceedings: 
Proceedings of the International Conference in Lugano
Pages: 
629 - 640
Year: 
2010
Type: 
Speech with proceedings
Hidden Keywords: 
Department Focus: 
Business Informatics
TU Focus: 
Information and Communication Technology
ISBN: 
ISBN: 9783211994061
Abstract: 
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO concept and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the prototype, albeit still being under development, can deliver based on real-world data.
Abstract German: