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Speech with proceedings
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO concept and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the prototype, albeit still being under development, can deliver based on real-world data.
Information and Communication Technology
Proceedings of the International Conference in Lugano
Springer Wien/New York
629 - 640
<u>K. Fröschl</u>, R. Baumgartner, N. Walchhofer, M. Hronsky, M. Pöttler: <br>"<i><a href="http://publik.tuwien.ac.at/files/PubDat_180802.pdf" target="_blank" class="publist">Semantic Online Tourism Market Monitoring</a></i>"; <br>Talk: 17th ENTER eTourism Conference, Lugano, Switzerland; 02-10-2010 - 02-12-2010; in: "<i>Proceedings of the International Conference in Lugano</i>", Springer Wien/New York, (2010), ISBN: 9783211994061; 629 - 640.<br><br> <a href="https://publik.tuwien.ac.at/showentry.php?ID=180802&lang=2" class="publist"><i>More information</i></a><br><br>