The lecture introduces the topic of e-commerce and treats it both from a conceptional as well as technical point of view.
- Introduction (information society, diffusion, classification)- The Enterprise (IT and organization, competition and strategy, pricing issues)- Personalization (Recommender Systems, advanced topics and challenges)- E-marketing (SEO, affiliate marketing, analytics)- Market and Networks (inter-organizational systems, hierarchies, intermediaries)- Business Models (Business model canvas, digital models)- Ethics (evaluating the ethical aspects of e-Commerce practices)- Blockchain and Crypo-currencies (Bitcoin, Etherium, etc.)- Data Markets (buying and selling data)
Preliminary Discussion: Thursday, 03.10.2019, 8:30 - 9:30, Sem.R. DA grün 05
Questions regarding the lecture organisation should be sent to questions_ec@list.tuwien.ac.at
Questions about the lecture content should be posted in the TUWEL "discussion" forum
Slides, will be available during the semester. A list of the literature will be also provided.
<p>4 practical exercises, 1 exam</p>