Course No:
194040
Course Type:
PR
Term:
2019W
Weekly Hours:
2.0
Lecturer:
Wolfdieter Merkl
Language:
German
Course Link:
Objective:
Interaction with online cutomers
Content:
E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership
Information:
Notes:
Examination:
Schriftliche Arbeit über die durchgeführten Experimente und ihre Resultate
Recommendation: