Course No:
194034
Course Type:
VO
Term:
2021S
Weekly Hours:
2.0
Lecturer:
Wolfdieter Merkl
Language:
English
Course Link:
Objective:
Interaction with online customers
Content:
E-mail marketing, Social media and online consumer engagement, online PR and reputation management, affiliate marketing and strategic partnership
Information:
ECTS Breakdown: 3.0 ECTS = 75 Hrs
Lectures: 20 hPresentations: 10 hProject: 23 hExam Preparation: 20 hExam: 2 h
Total: 75 h
Notes:
Examination:
<p>Presentations, Paper</p>
Recommendation: