Abstract:
Mobile e-commerce is the driving factor for the fundamental changes in the way business is conducted in the telecom, IT and service industries. The tremendous growth in mobile telecommunication, coupled with the development of standards such as WAP and GPRS, means that usage and revenues generated will be enormous. Mobile Shopping, Mobile Financial Services, Mobile Advertising and Mobile Entertainment are all areas of huge opportunity. This thesis is aimed at revealing and analysing those opportunities. In the chapter „Mobile Commerce†the underlying technologies and applications are being discussed. After that, the Wireless Application Protocol is treated in more detail. Following upon that, the results of the preceding chapters are being used to develop a future perspective for a Wireless Application Service Provider.
