Submitted by webmaster on Sun, 03/11/2018 - 04:00
Course No: 
Course Type: 
Weekly Hours: 
Hannes Werthner
Allan Hanbury

Students should develop and evaluate innovation projects using case studies and their own work. This also includes a prototypical implementation. The lecture is given in English.


The theoretical background of the course is based on an introduction to innovation. Based on the background business ideas, business models, and business plans need to be identified and developed.
The students work has to be prepared and presented (in groups of 5 people) in three presentations:
1. Description of the idea (personal meeting).
2. NABC and business model presentation.
3. Final business plan presentation (including a prototype and a short video).
Finally, students have to deliver a final report.


Precondition for participation, you must satisfy all three (!):
a) Master student, b) registration in the course, c) attendance in the preliminary discussion.
Preliminary discussion: Wednesday, 7.3.2018, 12:00 - 14:00, FH HS 3.
Questions please to questions[at]
All necessary information and course material can be found in the corresponding TUWEL course.
ECTS breakdown (in hours): 3 ECTS = 75 hours
Preliminary discussion: 1 h Lectures: 4 h Lecture room / presentations: 8 h Developing first idea: 10 h Research / preparing intermediate presentation: 10 h Preparing short video: 12 hResearch / preparing final presentation: 15 h Final report: 15 h
Sum approximately: 75 h


Ries, E.: The Lean Startup. Penguin,  London 2011. ISBN: 978-0-670-92160-7.
Osterwalder, A., Pigneur, Y.: Business Model Generation, Amsterdam, 2009. ISBN: 978-2-8399-0580-0.
Carlson, C., Wilmot, W.: Innovation. Crown Business, New York, 2006.
Cusumano, M.: Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World. Oxford University Press, Oxford, 2010.
Johansson, F.: The Medici Effect. Harvard Business School Press. Boston, Massachusetts, 2008.
Malek, M., Ibach, P.: Entrepreneurship. dpunkt.verlag, Heidelberg, 2004.
Moore, G.: Crossing the chasm. Capstone, Chichester, 2000.
Perillieux, R.: Technologietiming. In: Zahn, E. (Ed): Handbuch Technologiemanagement. Schäffer-Poeschel, Stuttgart, 1995.
Rogers, E. M.: Diffusion of Innovations. Free Press, New York, 1983.
Timmers, P.: Electronic Commerce. John Wiley, 2001.
Vahs, D., Burmester, R.: Innovationsmanagement: von der Produktidee zur erfolgreichen Vermarktung. 2. Aufl. Schäffer-Poeschel, Stuttgart, 2002.
Zotter, K.A.: Modelle des Innovations- und Technologiemanagements. In: Strebel, H. (Ed): Innovations- und Technologiemanagement. UTB, Wien, 2003.


<p>The students (working in groups of 5) have to present their idea, develop a prototype, a short video and deliver a final report.</p>

Mete Sertkan

The lecture is part of the business informatics master studies. Consequently, the successful completion of the bachelor studies is a precondition!
In addition, students must be able to develop a software prototype (knowledge in software engineering and web engineering is needed).